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My Area of Photography & Videography
• advertising
• corporate
• editorial
• fashion
• fine art
• social photography – also known as general practice, which includes weddings, commercial and portraiture photography.
My Responsibilities
• work with clients to discuss the images they require and how they want to use them
• seek out appropriate photographic subjects and opportunities
• carry out research and preparation for a shoot
• work in different locations and circumstances to get the right image
• use an extensive range of technical equipment, including cameras, lenses, lighting and specialist software
• communicate with photographic subjects to put them at ease, encourage them and direct them
• arrange still life objects, products, scenes, props and backgrounds
• liaise with other professionals, including graphic designers, writers, gallery managers, picture researchers, commissioning editors and art directors
• manage the processing and use of images, discuss technical problems, check for quality and deal with clients’ concerns
• prepare proofs for approval
• compile finished products for sale, such as albums and framed prints
• understand traditional film and digital photography and keep up to date with industry trends, developments and new techniques
• develop software expertise to digitally enhance images by, for example, changing emphasis, cropping pictures, correcting minor faults or moving objects around
• manage the business aspects of the work, including administration, marketing, scheduling work, invoicing, basic accounting and website maintenance
• develop a good portfolio, build a network of contacts and achieve a reputation for quality and reliability in order to secure future assignments.